Accurately predicting precise outcomes in business-to-business marketing
Copyright © 2018 by Emerald Publishing Limited. This chapter identifies research advances in theory and analytics that contribute successfully to the primary need to be filled to achieve scientific legitimacy: Configurations that include accurate explanation, description, and prediction-prediction h...
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2018
|
| Online Access: | http://hdl.handle.net/20.500.11937/74909 |