Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers

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Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers

This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks,...

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Bibliographic Details
Main Authors:	Rosenbaum, M., Cheng, Mingming, Wong, I.
Format:	Journal Article
Published:	Elsevier 2016
Online Access:	http://hdl.handle.net/20.500.11937/74905

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