Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks,...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/74905 |