Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks,...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/74905 |
| _version_ | 1848763405548126208 |
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| author | Rosenbaum, M. Cheng, Mingming Wong, I. |
| author_facet | Rosenbaum, M. Cheng, Mingming Wong, I. |
| author_sort | Rosenbaum, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with counterfeit servicescapes and that some fake retail and service establishments are ironically building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future adversaries for costly litigation. |
| first_indexed | 2025-11-14T11:02:56Z |
| format | Journal Article |
| id | curtin-20.500.11937-74905 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:02:56Z |
| publishDate | 2016 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-749052019-07-31T06:17:52Z Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers Rosenbaum, M. Cheng, Mingming Wong, I. This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with counterfeit servicescapes and that some fake retail and service establishments are ironically building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future adversaries for costly litigation. 2016 Journal Article http://hdl.handle.net/20.500.11937/74905 10.1016/j.jbusres.2016.01.015 Elsevier restricted |
| spellingShingle | Rosenbaum, M. Cheng, Mingming Wong, I. Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers |
| title | Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers |
| title_full | Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers |
| title_fullStr | Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers |
| title_full_unstemmed | Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers |
| title_short | Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers |
| title_sort | retail knockoffs: consumer acceptance and rejection of inauthentic retailers |
| url | http://hdl.handle.net/20.500.11937/74905 |