Characteristics affecting charitbale donations: an investigaion in Brunei

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Characteristics affecting charitbale donations: an investigaion in Brunei

This study replicates and extends Schlegelmilch, Love and Diamantopoluos?s (1997) study by comparing the demographic, psychographic and sociographic factors of donors and non donors in Brunei. The study found that Brunei?s charitable donation is distinct to other nations due to its unique culture an...

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Bibliographic Details
Main Author:	Lwin, Michael
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Non Donor Demographic Psychographic Sociographic Charitable donation Donor Brunei
Online Access:	http://hdl.handle.net/20.500.11937/7481

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