Characteristics affecting charitbale donations: an investigaion in Brunei
This study replicates and extends Schlegelmilch, Love and Diamantopoluos?s (1997) study by comparing the demographic, psychographic and sociographic factors of donors and non donors in Brunei. The study found that Brunei?s charitable donation is distinct to other nations due to its unique culture an...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/7481 |