Tourism and Chinese popular nationalism

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Tourism and Chinese popular nationalism

As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach w...

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Bibliographic Details
Main Authors:	Cheng, Mingming, Wong, A.
Format:	Journal Article
Published:	2014
Online Access:	http://hdl.handle.net/20.500.11937/74472

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