Tourism and Chinese popular nationalism
As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach w...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/74472 |