Tourism and Chinese popular nationalism
As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach w...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/74472 |
| _version_ | 1848763284500512768 |
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| author | Cheng, Mingming Wong, A. |
| author_facet | Cheng, Mingming Wong, A. |
| author_sort | Cheng, Mingming |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach with in-depth interview and on-site observation was adopted to bridge this gap during the Diaoyu/Senkaku Island Incident between China and Japan since late 2012. In particular, this study seeks to shed light on the influence of nationalism on Chinese tourists. A nationalism dynamics model has been established to explore and explain different segments of tourists based on their self-perceived level of nationalism. The findings of this paper offer important implications for both scholars and practitioners in their strategic responses to this challenging nationalism phenomenon. |
| first_indexed | 2025-11-14T11:01:01Z |
| format | Journal Article |
| id | curtin-20.500.11937-74472 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:01:01Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-744722019-03-25T05:35:05Z Tourism and Chinese popular nationalism Cheng, Mingming Wong, A. As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach with in-depth interview and on-site observation was adopted to bridge this gap during the Diaoyu/Senkaku Island Incident between China and Japan since late 2012. In particular, this study seeks to shed light on the influence of nationalism on Chinese tourists. A nationalism dynamics model has been established to explore and explain different segments of tourists based on their self-perceived level of nationalism. The findings of this paper offer important implications for both scholars and practitioners in their strategic responses to this challenging nationalism phenomenon. 2014 Journal Article http://hdl.handle.net/20.500.11937/74472 10.1080/14766825.2014.914948 restricted |
| spellingShingle | Cheng, Mingming Wong, A. Tourism and Chinese popular nationalism |
| title | Tourism and Chinese popular nationalism |
| title_full | Tourism and Chinese popular nationalism |
| title_fullStr | Tourism and Chinese popular nationalism |
| title_full_unstemmed | Tourism and Chinese popular nationalism |
| title_short | Tourism and Chinese popular nationalism |
| title_sort | tourism and chinese popular nationalism |
| url | http://hdl.handle.net/20.500.11937/74472 |