Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference

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Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference

Although tourism image and souvenir shopping play critical roles in travel decisions and tourist behaviors, little is known about the relationship between them. This article seeks to address two deficits in the literature by presenting (1) the linkage between tourism image and souvenir shopping and...

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Bibliographic Details
Main Authors:	Wong, I., Cheng, Mingming
Format:	Journal Article
Published:	Routledge 2014
Online Access:	http://hdl.handle.net/20.500.11937/74414

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