Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference
Although tourism image and souvenir shopping play critical roles in travel decisions and tourist behaviors, little is known about the relationship between them. This article seeks to address two deficits in the literature by presenting (1) the linkage between tourism image and souvenir shopping and...
| Main Authors: | , |
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| Format: | Journal Article |
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Routledge
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/74414 |