Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference
Although tourism image and souvenir shopping play critical roles in travel decisions and tourist behaviors, little is known about the relationship between them. This article seeks to address two deficits in the literature by presenting (1) the linkage between tourism image and souvenir shopping and...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/74414 |
| _version_ | 1848763268271702016 |
|---|---|
| author | Wong, I. Cheng, Mingming |
| author_facet | Wong, I. Cheng, Mingming |
| author_sort | Wong, I. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Although tourism image and souvenir shopping play critical roles in travel decisions and tourist behaviors, little is known about the relationship between them. This article seeks to address two deficits in the literature by presenting (1) the linkage between tourism image and souvenir shopping and (2) the direct and moderating effects of perceived cultural difference. Using the data drawn from UNESCO heritage sites, the authors first validated a second-order construct of heritage site image, then tested the effects of this construct and perceived cultural difference on tourists' attitudes toward souvenir shopping in two structural models. The uncovered direct and moderated results offer important implications for tourism and hospitality theories and practice. |
| first_indexed | 2025-11-14T11:00:45Z |
| format | Journal Article |
| id | curtin-20.500.11937-74414 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:00:45Z |
| publishDate | 2014 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-744142019-07-31T06:36:31Z Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference Wong, I. Cheng, Mingming Although tourism image and souvenir shopping play critical roles in travel decisions and tourist behaviors, little is known about the relationship between them. This article seeks to address two deficits in the literature by presenting (1) the linkage between tourism image and souvenir shopping and (2) the direct and moderating effects of perceived cultural difference. Using the data drawn from UNESCO heritage sites, the authors first validated a second-order construct of heritage site image, then tested the effects of this construct and perceived cultural difference on tourists' attitudes toward souvenir shopping in two structural models. The uncovered direct and moderated results offer important implications for tourism and hospitality theories and practice. 2014 Journal Article http://hdl.handle.net/20.500.11937/74414 10.1080/10548408.2014.883351 Routledge restricted |
| spellingShingle | Wong, I. Cheng, Mingming Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference |
| title | Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference |
| title_full | Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference |
| title_fullStr | Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference |
| title_full_unstemmed | Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference |
| title_short | Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference |
| title_sort | exploring the effects of heritage site image on souvenir shopping attitudes: the moderating role of perceived cultural difference |
| url | http://hdl.handle.net/20.500.11937/74414 |