Food healthiness versus tastiness: Contrasting their impact on more and less successful healthy shoppers within a virtual food shopping task

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Food healthiness versus tastiness: Contrasting their impact on more and less successful healthy shoppers within a virtual food shopping task

A virtual shopping task was employed to illuminate why women who intend to shop healthily are differentially successful in doing so. Female undergraduates (N = 68) performed a modified approach and avoidance task that employed food items differing in healthiness and tastiness, and yielded relative s...

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Bibliographic Details
Main Authors:	Mergelsberg, E., MacLeod, C., Mullan, Barbara, Rudaizky, D., Allom, Vanessa, Houben, K., Lipp, Ottmar
Format:	Journal Article
Published:	Elsevier BV 2019
Online Access:	http://hdl.handle.net/20.500.11937/74384

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