Food healthiness versus tastiness: Contrasting their impact on more and less successful healthy shoppers within a virtual food shopping task
A virtual shopping task was employed to illuminate why women who intend to shop healthily are differentially successful in doing so. Female undergraduates (N = 68) performed a modified approach and avoidance task that employed food items differing in healthiness and tastiness, and yielded relative s...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
Elsevier BV
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/74384 |