Customer participation and service outcomes: Mediating role of task-related affective well-being

This paper contributes to transformative service research by drawing on self-determination, elicitation of emotions framework, and feelings-as-information theories to explore how customer participation, task-related affective well-being, customer knowledge, task complexity, and service outcomes rela...

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Main Authors: Asokan, A., Sharma, Piyush, Kingshott, Russel, Kaur, A., Maurya, U.
Format: Journal Article
Published: Emerald Group Publishing 2018
Online Access:http://hdl.handle.net/20.500.11937/73862
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author Asokan, A.
Sharma, Piyush
Kingshott, Russel
Kaur, A.
Maurya, U.
author_facet Asokan, A.
Sharma, Piyush
Kingshott, Russel
Kaur, A.
Maurya, U.
author_sort Asokan, A.
building Curtin Institutional Repository
collection Online Access
description This paper contributes to transformative service research by drawing on self-determination, elicitation of emotions framework, and feelings-as-information theories to explore how customer participation, task-related affective well-being, customer knowledge, task complexity, and service outcomes relate with each other. Design/methodology/approach-A synthesis of relevant literature on customer participation and customer well-being reveals a conceptual model with eleven testable propositions. Findings-The conceptual model shows that task-related affective well-being mediates the link between customer participation and service outcomes. Moreover, customer knowledge and task complexity moderate these links. Research limitations/implications-An empirically testable conceptual model models the roles of task-related affective well-being, customer knowledge and task complexity in the process by which customer participation influences service outcomes. Practical implications-Service managers can use the model to design services based on the effects of different types of customer participation on task-related affective well-being. Originality/value-This paper is one of the first to study the mediating role of task-related affective well-being in the relationship between customer participation and service outcomes. It does so by revealing the differential impact various types of participation have on service outcomes and the moderating role of customer knowledge and task complexity.
first_indexed 2025-11-14T10:58:22Z
format Journal Article
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T10:58:22Z
publishDate 2018
publisher Emerald Group Publishing
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spelling curtin-20.500.11937-738622020-11-23T03:05:18Z Customer participation and service outcomes: Mediating role of task-related affective well-being Asokan, A. Sharma, Piyush Kingshott, Russel Kaur, A. Maurya, U. This paper contributes to transformative service research by drawing on self-determination, elicitation of emotions framework, and feelings-as-information theories to explore how customer participation, task-related affective well-being, customer knowledge, task complexity, and service outcomes relate with each other. Design/methodology/approach-A synthesis of relevant literature on customer participation and customer well-being reveals a conceptual model with eleven testable propositions. Findings-The conceptual model shows that task-related affective well-being mediates the link between customer participation and service outcomes. Moreover, customer knowledge and task complexity moderate these links. Research limitations/implications-An empirically testable conceptual model models the roles of task-related affective well-being, customer knowledge and task complexity in the process by which customer participation influences service outcomes. Practical implications-Service managers can use the model to design services based on the effects of different types of customer participation on task-related affective well-being. Originality/value-This paper is one of the first to study the mediating role of task-related affective well-being in the relationship between customer participation and service outcomes. It does so by revealing the differential impact various types of participation have on service outcomes and the moderating role of customer knowledge and task complexity. 2018 Journal Article http://hdl.handle.net/20.500.11937/73862 10.1108/JSM-10-2018-0288 Emerald Group Publishing fulltext
spellingShingle Asokan, A.
Sharma, Piyush
Kingshott, Russel
Kaur, A.
Maurya, U.
Customer participation and service outcomes: Mediating role of task-related affective well-being
title Customer participation and service outcomes: Mediating role of task-related affective well-being
title_full Customer participation and service outcomes: Mediating role of task-related affective well-being
title_fullStr Customer participation and service outcomes: Mediating role of task-related affective well-being
title_full_unstemmed Customer participation and service outcomes: Mediating role of task-related affective well-being
title_short Customer participation and service outcomes: Mediating role of task-related affective well-being
title_sort customer participation and service outcomes: mediating role of task-related affective well-being
url http://hdl.handle.net/20.500.11937/73862