Sentiment analysis – a review and agenda for future research in hospitality contexts
Purpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case demonstration...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2018
|
| Online Access: | http://hdl.handle.net/20.500.11937/73818 |
| _version_ | 1848763106558214144 |
|---|---|
| author | Ma, E. Cheng, Mingming Hsiao, A. |
| author_facet | Ma, E. Cheng, Mingming Hsiao, A. |
| author_sort | Ma, E. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data. Findings: A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace. Originality/value: By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality. |
| first_indexed | 2025-11-14T10:58:11Z |
| format | Journal Article |
| id | curtin-20.500.11937-73818 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:58:11Z |
| publishDate | 2018 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-738182019-07-31T06:25:44Z Sentiment analysis – a review and agenda for future research in hospitality contexts Ma, E. Cheng, Mingming Hsiao, A. Purpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data. Findings: A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace. Originality/value: By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality. 2018 Journal Article http://hdl.handle.net/20.500.11937/73818 10.1108/IJCHM-10-2017-0704 Emerald Group Publishing Limited restricted |
| spellingShingle | Ma, E. Cheng, Mingming Hsiao, A. Sentiment analysis – a review and agenda for future research in hospitality contexts |
| title | Sentiment analysis – a review and agenda for future research in hospitality contexts |
| title_full | Sentiment analysis – a review and agenda for future research in hospitality contexts |
| title_fullStr | Sentiment analysis – a review and agenda for future research in hospitality contexts |
| title_full_unstemmed | Sentiment analysis – a review and agenda for future research in hospitality contexts |
| title_short | Sentiment analysis – a review and agenda for future research in hospitality contexts |
| title_sort | sentiment analysis – a review and agenda for future research in hospitality contexts |
| url | http://hdl.handle.net/20.500.11937/73818 |