Sentiment analysis – a review and agenda for future research in hospitality contexts

Purpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case demonstration...

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Bibliographic Details
Main Authors: Ma, E., Cheng, Mingming, Hsiao, A.
Format: Journal Article
Published: Emerald Group Publishing Limited 2018
Online Access:http://hdl.handle.net/20.500.11937/73818