Intercultural service encounters: Cross-cultural interactions and service quality
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses div...
| Main Author: | |
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| Format: | Book |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/72443 |
| _version_ | 1848762751840681984 |
|---|---|
| author | Sharma, Piyush |
| author_facet | Sharma, Piyush |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models. |
| first_indexed | 2025-11-14T10:52:33Z |
| format | Book |
| id | curtin-20.500.11937-72443 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:52:33Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-724432020-07-22T03:00:40Z Intercultural service encounters: Cross-cultural interactions and service quality Sharma, Piyush This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models. 2018 Book http://hdl.handle.net/20.500.11937/72443 10.1007/978-3-319-91941-6 restricted |
| spellingShingle | Sharma, Piyush Intercultural service encounters: Cross-cultural interactions and service quality |
| title | Intercultural service encounters: Cross-cultural interactions and service quality |
| title_full | Intercultural service encounters: Cross-cultural interactions and service quality |
| title_fullStr | Intercultural service encounters: Cross-cultural interactions and service quality |
| title_full_unstemmed | Intercultural service encounters: Cross-cultural interactions and service quality |
| title_short | Intercultural service encounters: Cross-cultural interactions and service quality |
| title_sort | intercultural service encounters: cross-cultural interactions and service quality |
| url | http://hdl.handle.net/20.500.11937/72443 |