A fuzzy clustering approach for determination of ideal points of new products

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A fuzzy clustering approach for determination of ideal points of new products

Prior to manufacture a new products, consumers with similar purchasing attitudes are grouped into clusters of which their central points are used as ideal points for new product development. However, many clustering methods ignore the fuzziness of consumers in purchasing products or conducing survey...

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Bibliographic Details
Main Author:	Chan, Kit Yan
Other Authors:	IEEE Computational Intelligence Society
Format:	Conference Paper
Published:	IEEE 2013
Subjects:	Ideal points fuzzy clustering new product development fuzzy data
Online Access:	http://hdl.handle.net/20.500.11937/7199

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