A fuzzy clustering approach for determination of ideal points of new products
Prior to manufacture a new products, consumers with similar purchasing attitudes are grouped into clusters of which their central points are used as ideal points for new product development. However, many clustering methods ignore the fuzziness of consumers in purchasing products or conducing survey...
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| Format: | Conference Paper |
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IEEE
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/7199 |