Social customer relationship management: An integrated conceptual framework

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Social customer relationship management: An integrated conceptual framework

© 2018, © 2018 Taylor & Francis Group, LLC. In recent years, the concept of customer relationship management (CRM) has undergone a major change from being a strategy that focused solely on establishing financial bonds with customers to one that promotes both transactional and interactional rel...

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Bibliographic Details
Main Authors:	Dewnarain, S., Ramkissoon, Haywantee, Mavondo, F.
Format:	Journal Article
Published:	Routledge 2018
Online Access:	http://hdl.handle.net/20.500.11937/71724

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