Social customer relationship management: An integrated conceptual framework
© 2018, © 2018 Taylor & Francis Group, LLC. In recent years, the concept of customer relationship management (CRM) has undergone a major change from being a strategy that focused solely on establishing financial bonds with customers to one that promotes both transactional and interactional rel...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/71724 |