Affective design using machine learning: a survey and its prospect of conjoining big data
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. Customer satisfaction in purchasing new products is an important issue that needs to be addressed in today’s competitive markets. A product with good affective design excites consumer emotional feelings to buy the product. A...
| Main Authors: | Chan, Kit Yan, Kwong, C., Wongthongtham, Pornpit, Jiang, H., Fung, C., Abu-Salih, B., Liu, Z., Wong, T., Jain, P. |
|---|---|
| Format: | Journal Article |
| Published: |
Taylor & Francis Group
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/71691 |
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