Affective design using machine learning: a survey and its prospect of conjoining big data

© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. Customer satisfaction in purchasing new products is an important issue that needs to be addressed in today’s competitive markets. A product with good affective design excites consumer emotional feelings to buy the product. A...

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Bibliographic Details
Main Authors: Chan, Kit Yan, Kwong, C., Wongthongtham, Pornpit, Jiang, H., Fung, C., Abu-Salih, B., Liu, Z., Wong, T., Jain, P.
Format: Journal Article
Published: Taylor & Francis Group 2018
Online Access:http://hdl.handle.net/20.500.11937/71691