Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication

QR Code

Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication

Purpose: Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia and explores the fundamental question of public relations’ purpose. Desig...

Full description

Bibliographic Details
Main Authors:	Wolf, Katharina, Archer, C.
Format:	Journal Article
Published:	Emerald Group Publishing 2018
Online Access:	http://hdl.handle.net/20.500.11937/71640

Similar Items

Recognising the 'public' in public relations
by: Wolf, Katharina
Published: (2019)

Global Capabilities Framework for Public Relations and Communication Management - Australia
by: Sison, M., et al.
Published: (2018)

Diversity in Australian Public Relations: an exploration of practitioner perspectives
by: Wolf, Katharina
Published: (2016)

Friends, Likes, Fake Followers and Cash: The Impact of Social Media Influencers on the Ethical Practice of Public Relations
by: Wolf, Katharina, et al.
Published: (2018)

21st Century Librarians At The Crossroads: Specialized Competencies Needed
by: Ismail, Saidatul Akmar, et al.
Published: (2015)

An island within an island: exploring the intersection of legal and public relations advice
by: Wolf, Katharina
Published: (2021)

The state of Australian public relations: professionalisation and paradox
by: De Bussy, Nigel, et al.
Published: (2009)

Making sense of public relations - a visual ethnography of students' interpretations of the public relations profession
by: Wolf, Katharina, et al.
Published: (2019)

"I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry
by: Wolf, Katharina
Published: (2009)

Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication.
by: Archer, C., et al.
Published: (2017)

Reimagining Australian public relations practice: A capability approach
by: Wolf, Katharina, et al.
Published: (2018)

Whatever happened to the blogging revolution? How storytelling/selling social media influence has evolved and impacted public relations practice
by: Archer, Catherine, et al.
Published: (2019)

"Authentic engagement can’t be measured”: An exploratory study of attitudes to digital communication with PR consultancies
by: Wolf, Katharina, et al.
Published: (2018)

Perceptions of professionalism: practitioner reflections on the state of Australian public relations
by: Wolf, Katharina, et al.
Published: (2008)

In the real world: creating client-centred learning experiences for final year public relations students
by: Wolf, Katharina
Published: (2008)

Social media influencers in the time of COVID: How a pandemic has thrown a spotlight on the ethics of influencer engagement and public relations practice
by: Archer, Catherine, et al.
Published: (2020)

Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience
by: Wolf, Katharina, et al.
Published: (2016)

The power of local knowledge: An exploratory study of public relations practice in Bangladesh
by: Sharif, Mohammed Rizwan, et al.
Published: (2020)

Public relations and code-switching: how technology shapes how we tell stories
by: Tombleson, Bridget, et al.
Published: (2019)

A glimpse of the real world: an investigation into the perceived effectiveness of compulsory public relations internships from an industry and student perspective
by: Wolf, Katharina
Published: (2008)

‘PRi special edition: The intersections between public relations and neoliberalism’ – The road to nowhere: Re-examining activists’ role in civil societies
by: Wolf, Katharina
Published: (2019)

A blogging good time? The use of blogs as a reflective learning and feedback tool for final year public relations students
by: Wolf, Katharina
Published: (2008)

A Global Capability Framework for the public relations and communication management profession
by: Fawkes, J., et al.
Published: (2018)

Multicultural communication in the Middle East: How a ‘young’ profession in a young but ancient region is adapting to the challenges of cross-cultural communication in an increasingly digital world
by: Nalloor, Joseph, et al.
Published: (2020)

Language needs of Malaysian Public Relations students in ESL writing
by: Chen, Jia Yee, et al.
Published: (2019)

A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics
by: Archer, C., et al.
Published: (2014)

Medical apology at a crossroad: a need for the enactment of apology legislations
by: Jahn Kassim, Puteri Nemie, et al.
Published: (2019)

At the crossroads of career and camaraderie
by: Alias, Mawaddah, et al.
Published: (2012)

Social media and public relations: The perception and adoption of Facebook by Malaysian public relations consultancies as effective external communication tool
by: Lee, Cheng Ean Catherine *, et al.
Published: (2013)

Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
by: Hidayat, Dasrun, et al.
Published: (2018)

Public Relations Practitioner Role in Handling Crisis: Public Relations Practices
by: Yamunah, M., et al.
Published: (2017)

Engaged and/or enraged: The perils of ‘innovative’ digital engagement around health issues
by: Wolf, Katharina, et al.
Published: (2017)

Attitudinal professionalism and professional competencies as predictors of public relations practitioners’ self-efficacy
by: Gusau, Ahmed Lawal
Published: (2017)

Healthcare Malaysia at a crossroads
by: Abd. Manaf, Noor Hazilah
Published: (2018)

Professionalism and competencies as predictors of public relations practitioners self-efficacy: a conceptual framework
by: Gusau, Ahmed Lawal, et al.
Published: (2018)

Competences, Distinctive Competences, and Core Competences
by: Eden, C., et al.
Published: (2010)

Public relations vs. advertising
by: Tengku Adrian Ismail,, et al.
Published: (2015)

The illusion of control in public relations
by: Balnaves, Mark, et al.
Published: (2009)

Humanising public relations research
by: Daymon, Christine
Published: (2008)

Islamic Ethics in Public Relations
by: Haque, Md Shahidul, et al.
Published: (2016)

Cannot write session to /tmp/vufind_sessions/sess_98p2rbvul9otr2phd2mvvmh79e