Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication
Purpose: Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia and explores the fundamental question of public relations’ purpose. Desig...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2018
|
| Online Access: | http://hdl.handle.net/20.500.11937/71640 |