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Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption

Copyright © 2018 Inderscience Enterprises Ltd. This research investigates the impact of perceived social media marketing activities on brand- and value consciousness. It further examines the effect of social media usage on materialism, brand consciousness and conspicuous consumption, as examining ma...

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Bibliographic Details
Main Authors:	Rageh, Ahmed, Nguyen, B., Melewar, T.
Format:	Journal Article
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/71195

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