Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption
Copyright © 2018 Inderscience Enterprises Ltd. This research investigates the impact of perceived social media marketing activities on brand- and value consciousness. It further examines the effect of social media usage on materialism, brand consciousness and conspicuous consumption, as examining ma...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/71195 |