Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context

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Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context

© 2018 Elsevier Inc. Hierarchical loyalty programs (HLPs) are widespread across many service industries; however, research on the effects of status demotion in an Eastern cultural context is relatively scant. Based on the psycho-evolutionary theory of emotions, the theory of embarrassment and the li...

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Bibliographic Details
Main Authors:	Banik, S., Gao, Y., Rabbanee, Fazlul
Format:	Journal Article
Published:	Elsevier 2019
Online Access:	http://hdl.handle.net/20.500.11937/71132

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