Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
© 2018 Elsevier Inc. Hierarchical loyalty programs (HLPs) are widespread across many service industries; however, research on the effects of status demotion in an Eastern cultural context is relatively scant. Based on the psycho-evolutionary theory of emotions, the theory of embarrassment and the li...
| Main Authors: | , , |
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| Format: | Journal Article |
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Elsevier
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/71132 |