Editorial: challenges and opportunities for services marketers in a culturally diverse global marketplace

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Editorial: challenges and opportunities for services marketers in a culturally diverse global marketplace

Purpose: The purpose of this special issue is to extend the growing research on the challenges and opportunities facing services marketers in an increasingly culturally diverse global marketplace. Design/methodology/approach: The nine papers included in this special issue use a variety of research m...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Tam, J., Wu, Z.
Format:	Journal Article
Published:	Routledge 2018
Online Access:	http://hdl.handle.net/20.500.11937/70138

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