Editorial: challenges and opportunities for services marketers in a culturally diverse global marketplace
Purpose: The purpose of this special issue is to extend the growing research on the challenges and opportunities facing services marketers in an increasingly culturally diverse global marketplace. Design/methodology/approach: The nine papers included in this special issue use a variety of research m...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/70138 |