Spirituality and religiosity at the junction of consumerism: Exploring Consumer Preference for Spiritual Brands

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Spirituality and religiosity at the junction of consumerism: Exploring Consumer Preference for Spiritual Brands

This paper extends the growing research on the influence of religion and spiritualism on consumer behavior by exploring the relationship between spirituality and religiosity (intrinsic vs. extrinsic) as well as their effects on consumers’ purchase of FMCG (Fast Moving Consumer Goods) brands promoted...

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Bibliographic Details
Main Authors:	Sardana, D., Gupta, N., Sharma, Piyush
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Ltd. 2018
Online Access:	http://hdl.handle.net/20.500.11937/69642

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