Spirituality and religiosity at the junction of consumerism: Exploring Consumer Preference for Spiritual Brands
This paper extends the growing research on the influence of religion and spiritualism on consumer behavior by exploring the relationship between spirituality and religiosity (intrinsic vs. extrinsic) as well as their effects on consumers’ purchase of FMCG (Fast Moving Consumer Goods) brands promoted...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell Publishing Ltd.
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/69642 |