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A process model for identifying online customer engagement patterns on Facebook brand pages

© 2018 Emerald Publishing Limited. Purpose: The purpose of this paper is to develop and empirically test a process model (comprising of seven dimensions), for identifying online customer engagement patterns leading to recommendation. These seven dimensions are communication, interaction, experience,...

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Bibliographic Details
Main Authors:	Potdar, Vidyasagar, Joshi, S., Harish, R., Baskerville, Richard, Wongthongtham, Pornpit
Format:	Journal Article
Published:	Emerald Publishing Limited 2018
Online Access:	http://hdl.handle.net/20.500.11937/69009

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