A process model for identifying online customer engagement patterns on Facebook brand pages
© 2018 Emerald Publishing Limited. Purpose: The purpose of this paper is to develop and empirically test a process model (comprising of seven dimensions), for identifying online customer engagement patterns leading to recommendation. These seven dimensions are communication, interaction, experience,...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Emerald Publishing Limited
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/69009 |