Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication.
Digital and social media tools are no longer new and have become standard components of the public relations toolkit. However, they have undoubtedly changed and shaped the practice of public relations (PR) over the past decade. Industry reports like the Cision-Canterbury Christ Church University Soc...
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| Format: | Conference Paper |
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2017
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| Online Access: | http://hdl.handle.net/20.500.11937/68515 |