Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)

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Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)

© 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity....

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Bibliographic Details
Main Authors:	Zainol, Z., Phau, Ian, Cheah, Isaac
Format:	Journal Article
Published:	Routledge 2018
Online Access:	http://hdl.handle.net/20.500.11937/68179

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