Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
© 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity....
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/68179 |