Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)

© 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity....

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Main Authors: Zainol, Z., Phau, Ian, Cheah, Isaac
Format: Journal Article
Published: Routledge 2018
Online Access:http://hdl.handle.net/20.500.11937/68179
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author Zainol, Z.
Phau, Ian
Cheah, Isaac
author_facet Zainol, Z.
Phau, Ian
Cheah, Isaac
author_sort Zainol, Z.
building Curtin Institutional Repository
collection Online Access
description © 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity. While studies on authenticity have heavily looked into brands, this study aims to uncover consumers' motivations of ingredient authenticity of the raw materials and artisan skills of the products. Four studies were undertaken to develop and validate this scale. The research adopted the Churchill's (1979) method of scale development. The methods for scale development and its implications are also highlighted.
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institution Curtin University Malaysia
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publishDate 2018
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spelling curtin-20.500.11937-681792020-07-24T01:21:49Z Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale) Zainol, Z. Phau, Ian Cheah, Isaac © 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity. While studies on authenticity have heavily looked into brands, this study aims to uncover consumers' motivations of ingredient authenticity of the raw materials and artisan skills of the products. Four studies were undertaken to develop and validate this scale. The research adopted the Churchill's (1979) method of scale development. The methods for scale development and its implications are also highlighted. 2018 Journal Article http://hdl.handle.net/20.500.11937/68179 10.1080/10496491.2018.1378306 Routledge restricted
spellingShingle Zainol, Z.
Phau, Ian
Cheah, Isaac
Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
title Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
title_full Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
title_fullStr Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
title_full_unstemmed Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
title_short Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
title_sort development and validation of consumers' need for ingredient authenticity (cnia scale)
url http://hdl.handle.net/20.500.11937/68179