Revisiting Country Image–Examining the Determinants towards Consumers' Purchase Intention of High Technological Products

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Revisiting Country Image–Examining the Determinants towards Consumers' Purchase Intention of High Technological Products

© 2018 Taylor & Francis. The purpose of this study is to investigate consumers' perceptions towards a developed country image (e.g. USA) and a developing country image (e.g. China) in relation to evaluating and buying high technological products, more specifically, smartphones. In additio...

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Bibliographic Details
Main Authors:	Nai, I., Cheah, Isaac, Phau, Ian
Format:	Journal Article
Published:	Routledge 2018
Online Access:	http://hdl.handle.net/20.500.11937/67845

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