Revisiting Country Image–Examining the Determinants towards Consumers' Purchase Intention of High Technological Products
© 2018 Taylor & Francis. The purpose of this study is to investigate consumers' perceptions towards a developed country image (e.g. USA) and a developing country image (e.g. China) in relation to evaluating and buying high technological products, more specifically, smartphones. In additio...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/67845 |