Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions
The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were self-administered to 481 local and internat...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Sage Publications Ltd.
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/67515 |
| _version_ | 1848761586045419520 |
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| author | Quintal, Vanessa Lwin, Michael Phau, Ian Lee, Sean |
| author_facet | Quintal, Vanessa Lwin, Michael Phau, Ian Lee, Sean |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were self-administered to 481 local and international respondents in two main studies. Two botanic park personality attributes were identified, namely, ‘excitement’ and ‘competence’, which aligned with the destination personality literature. These attributes impacted on attitude as well as subsequent intentions to visit and recommend the botanic park for local and international respondents. Findings offer researchers a platform to advance further studies on botanic park personality that may be extended to other nature-based tourism attractions. The identified and distinctive botanic park personality attributes help to guide practitioners in shaping the positioning and differentiation strategy to attract visitors and enhance the park’s financial sustainability. |
| first_indexed | 2025-11-14T10:34:01Z |
| format | Journal Article |
| id | curtin-20.500.11937-67515 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:34:01Z |
| publishDate | 2018 |
| publisher | Sage Publications Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-675152020-07-24T01:26:56Z Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions Quintal, Vanessa Lwin, Michael Phau, Ian Lee, Sean The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were self-administered to 481 local and international respondents in two main studies. Two botanic park personality attributes were identified, namely, ‘excitement’ and ‘competence’, which aligned with the destination personality literature. These attributes impacted on attitude as well as subsequent intentions to visit and recommend the botanic park for local and international respondents. Findings offer researchers a platform to advance further studies on botanic park personality that may be extended to other nature-based tourism attractions. The identified and distinctive botanic park personality attributes help to guide practitioners in shaping the positioning and differentiation strategy to attract visitors and enhance the park’s financial sustainability. 2018 Journal Article http://hdl.handle.net/20.500.11937/67515 10.1177/1356766718760089 Sage Publications Ltd. restricted |
| spellingShingle | Quintal, Vanessa Lwin, Michael Phau, Ian Lee, Sean Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| title | Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| title_full | Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| title_fullStr | Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| title_full_unstemmed | Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| title_short | Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| title_sort | personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions |
| url | http://hdl.handle.net/20.500.11937/67515 |