Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television

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Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television

This study investigated the exposure of underage youth to alcohol television advertising on metropolitan free-to-air television in the five mainland capital city markets of Australia. Exposure levels (target audience rating points; TARPs) were obtained for all alcohol advertisements screened from No...

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Bibliographic Details
Main Authors:	Fielder, Lynda, Donovan, Robert, Ouschan, Robyn
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Ltd. 2009
Subjects:	voluntary codes advertising exposure industry self-regulation children and youth Alcohol advertising
Online Access:	http://hdl.handle.net/20.500.11937/6744

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