Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television
This study investigated the exposure of underage youth to alcohol television advertising on metropolitan free-to-air television in the five mainland capital city markets of Australia. Exposure levels (target audience rating points; TARPs) were obtained for all alcohol advertisements screened from No...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell Publishing Ltd.
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/6744 |