Comparing the cost-effectiveness of campaigns delivered via various combinations of television and online media

QR Code

Comparing the cost-effectiveness of campaigns delivered via various combinations of television and online media

Â© 2018 Allom, Jongenelis, Slevin, Keightley, Phillips, Beasley and Pettigrew. Background: Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking ces...

Full description

Bibliographic Details
Main Authors:	Allom, Vanessa, Jongenelis, Michelle, Slevin, Terry, Keightley, S., Phillips, F., Beasley, S., Pettigrew, Simone
Format:	Journal Article
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/67355

Similar Items

Assessing the potential to combine attitude tracking and health campaign evaluation surveys
by: Hollier, L., et al.
Published: (2016)

The relationship between skin checking and sun protection behaviours: implications for skin cancer prevention campaigns.
by: Jongenelis, Michelle, et al.
Published: (2018)

Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation.
by: Hollier, L., et al.
Published: (2017)

Perceptions of the harm, addictiveness, and smoking cessation effectiveness of e-cigarettes among Australian young adults
by: Jongenelis, Michelle, et al.
Published: (2019)

Drinkers' identification with varying alcohol consumption prototypes
by: Pettigrew, Simone, et al.
Published: (2017)

Investigating Single- Versus Multiple-Source Approaches to Communicating Health Messages Via an Online Simulation
by: Jongenelis, Michelle, et al.
Published: (2018)

The effect of chronic disease warning statements on alcohol-related health beliefs and consumption intentions among at-risk drinkers
by: Jongenelis, Michelle, et al.
Published: (2018)

Differences in use of electronic nicotine delivery systems by smoking status and demographic characteristics among Australian young adults
by: Jongenelis, Michelle, et al.
Published: (2018)

E-cigarette product preferences among Australian young adult e-cigarette users
by: Jongenelis, Michelle, et al.
Published: (2018)

A Comparison of Alcohol Consumption Intentions Among Pregnant Drinkers and Their Nonpregnant Peers of Child-Bearing Age
by: Pettigrew, Simone, et al.
Published: (2016)

Predictors and Outcomes of Drinkers' Use of Protective Behavioral Strategies
by: Jongenelis, Michelle, et al.
Published: (2016)

Aspects of the volunteering experience associated with well-being in older adults
by: Jongenelis, Michelle, et al.
Published: (2021)

Promoting public health: Understanding the limitations of marketing principles and the need for alternative approaches
by: Pettigrew, Simone, et al.
Published: (2016)

Australian drinkers’ perceptions of alcohol-related risk by consumption status
by: Pettigrew, Simone, et al.
Published: (2016)

A cost-effectiveness analysis of online, radio and print tobacco control advertisements targeting 25–39 year-old males
by: Clayforth, C., et al.
Published: (2014)

Trends in Australian adolescents' sun-protection behaviours: Implications for health campaigns
by: Koch, S., et al.
Published: (2016)

The potential of shame as a message appeal in antismoking television advertisements
by: Amonini, C., et al.
Published: (2015)

Evaluation of a workplace health and wellbeing training course delivered online and face-to-face
by: Talati, Zenobia, et al.
Published: (2018)

An Exploratory Study of the Relative Effects of Various Protective Factors on Depressive Symptoms Among Older People
by: Worrall, Caitlin, et al.
Published: (2020)

The challenges oh 1 Malaysia and the reality of youth's involvement with the unity campaign on television.
by: Dahalan, Dzulhailmi, et al.
Published: (2011)

How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?
by: Richardson, Sol, et al.
Published: (2014)

The use of negative themes in television food advertising
by: Pettigrew, Simone, et al.
Published: (2012)

The effect of cancer warning statements on alcohol consumption intentions.
by: Pettigrew, Simone, et al.
Published: (2016)

Find Cancer Early: Evaluation of a community education campaign to increase awareness of cancer signs and symptoms in people in regional Western Australians
by: Croager, E., et al.
Published: (2018)

Compliance with childrens television food advertising regulations in Australia
by: Roberts, M., et al.
Published: (2012)

The extent and nature of alcohol advertising on Australian television
by: Pettigrew, Simone, et al.
Published: (2012)

A comparison of the effectiveness of an adult nutrition education program for Aboriginal and non-Aboriginal Australians.
by: Pettigrew, Simone, et al.
Published: (2015)

Predictors of sun protection behaviours and sunburn among Australian adolescents
by: Pettigrew, Simone, et al.
Published: (2016)

The effects of television and Internet food advertising on parents and children
by: Pettigrew, Simone, et al.
Published: (2013)

Developing cancer warning statements for alcoholic beverages
by: Pettigrew, Simone, et al.
Published: (2014)

The advertised diet: an examination of the extent and nature of food advertising on Australian television
by: Roberts, M., et al.
Published: (2013)

Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign
by: Morley, B., et al.
Published: (2016)

Delivering online expertise, online
by: Quinton, Stephen
Published: (2007)

“Charity Begins at Home”: Informal Caring Barriers to Formal Volunteering Among Older People
by: Pettigrew, Simone, et al.
Published: (2018)

Support for e-cigarette regulations among Australian young adults
by: Jongenelis, Michelle, et al.
Published: (2019)

The potential individual- and population-level benefits of encouraging drinkers to count their drinks
by: Drane, Catherine, et al.
Published: (2019)

Western Australian students' alcohol consumption and expenditure intentions for Schoolies
by: Jongenelis, Michelle, et al.
Published: (2016)

Factors influencing the frequency of children's consumption of soft drinks
by: Pettigrew, Simone, et al.
Published: (2015)

A path analysis model of factors influencing children's requests for unhealthy foods
by: Pettigrew, Simone, et al.
Published: (2017)

The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey
by: Richardson, Sol, et al.
Published: (2014)