Comparing the cost-effectiveness of campaigns delivered via various combinations of television and online media
© 2018 Allom, Jongenelis, Slevin, Keightley, Phillips, Beasley and Pettigrew. Background: Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking ces...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/67355 |