The impact of agentic and communal exercise messages on individuals' exercise class attitudes, self-efficacy beliefs, and intention to attend
We tested the effects of advertisements about a fictitious exercise class-derived using the theoretical constructs of agency and communion-on recipients' perceptions about, and interest in, the class. The final sample consisted of 150 adults (M age = 44.69, SD = 15.83). Results revealed that pa...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Human Kinetics
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/66873 |