Youth perceptions of alcohol advertising: Are current advertising regulations working?

Objectives: We investigated young people's exposure to alcohol advertising, their intentions to consume and purchase alcohol products following the viewing of advertisements, and whether they perceived the actors in the advertisements as being under the age of 25 years. Methods: Face-to-face in...

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Bibliographic Details
Main Authors: Aiken, A., Lam, Tina, Gilmore, William, Burns, L., Chikritzhs, Tanya, Lenton, Simon, Lloyd, B., Lubman, D., Ogeil, R., Allsop, S.
Format: Journal Article
Published: Wiley-Blackwell Publishing Asia 2018
Online Access:http://hdl.handle.net/20.500.11937/66648