Uniqueness and status consumption: how luxury goods companies entice the young

Uniqueness and status consumption: how luxury goods companies entice the young

This paper identifies the key antecedents and moderators with regard to willingness of consumers in the purchase of an haute couture luxury apparel brand and it?s ready to wear line. The objective of this paper is to develop a conceptual framework based on the research gaps highlighted in the litera...

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Bibliographic Details
Main Authors: Marchegiani, Chris, Latter, Chelsey
Format: Working Paper
Published: School of Marketing, Curtin Business School 2009
Subjects:
generation Y
consumers need for uniqueness
Luxury apparel
status consumption
Online Access:http://hdl.handle.net/20.500.11937/6642

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